
Privacy Policy
Last updated: 3 November 2026
1. Who we are
HyFibe is operated by HyFibe Technologies Pty Ltd (ACN 703 238 395), an independent Australian company. In this policy, “we”, “us” and “our” mean HyFibe Technologies Pty Ltd.
We are committed to protecting the personal information we hold, and we handle it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
2. What this policy covers
This policy covers personal information we collect through hyfibe.com.au, by email, and in the course of enquiries, trials and commercial dealings connected with HyFibe. It does not cover any site we link to.
3. The personal information we collect
We only collect personal information that we reasonably need. Depending on how you deal with us, that may include:
- your name, position and the organisation you work for;
- your contact details, principally your email address;
- the content of enquiries and correspondence, and any information you choose to give us about your farming or milling operation;
- information you give us when you ask for trial data or technical material, and anything you tell us in the course of a confidential discussion;
- information you provide if you apply for a role with us, including your resume and referee details;
- if you accept analytics cookies, information about how you use our website (see section 10).
We do not seek sensitive information, such as health or membership information, and ask that you do not send it to us.
4. People featured on our website
Our site includes case studies and quotes from farmers and others we work with. Where we publish a person’s name, photograph, location or words, we do so with their agreement, and we will remove or amend the material on request.
5. How we collect it
We collect personal information directly from you — when you complete the contact form, email or telephone us, meet us at a field day or industry event, or deal with us commercially. Where it is reasonable and practicable to do so, we collect personal information directly from the individual concerned rather than from someone else.
If you accept analytics cookies, we also collect information automatically about how you use our website (see section 10).
6. Why we collect and use it
We use personal information to:
- respond to your enquiry and provide information about HyFibe;
- discuss, negotiate and administer licensing, supply and trial arrangements;
- assess and respond to requests for trial data, and put in place and administer any confidentiality agreement;
- conduct and report on feeding trials and technical evaluations;
- send you material you have asked for, or that is directly relevant to a dealing you have with us;
- consider you for employment, where you have applied;
- understand how our website is used, so we can improve it; and
- meet our legal and record-keeping obligations.
7. Who we disclose it to
We may disclose personal information to:
- Milne AgriGroup Pty Ltd and its service providers, where that is necessary for the purpose the information was collected for;
- service providers who act for us, including website hosting, email, website analytics and IT support;
- our professional advisers, including lawyers, patent and trade mark attorneys, accountants and insurers;
- a party to an actual or proposed commercial transaction involving HyFibe or its intellectual property; and
- anyone else where you have consented, or where we are required or permitted by law.
We do not sell personal information, and we do not disclose it for another organisation’s marketing.
8. Overseas disclosure
This website is hosted in Australia, on Amazon Web Services servers in Sydney, and messages sent through our contact form are delivered to and stored in our email system in Australia. If you accept analytics cookies, information about your visit is collected by Google and may be processed and stored outside Australia, including in the United States (see section 10). Before disclosing personal information to an overseas recipient we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles.
9. Direct marketing
If we send you marketing material, we will do so only where you have consented or would reasonably expect it, every message will identify us and tell you how to opt out, and we will act on an opt-out promptly. Commercial electronic messages are also governed by the Spam Act 2003 (Cth), which requires consent, accurate sender identification and a working unsubscribe facility. To opt out at any time, use the unsubscribe link in any message or contact us using the details in section 16.
10. Cookies and analytics
We use Google Analytics, a service provided by Google, to understand how visitors use this website — for example, which pages are viewed, for how long, how visitors arrived at the site, the general type of device and browser used, and an approximate location derived from the visitor’s IP address. We use this information only in aggregate, to improve the site.
Google Analytics uses cookies. They are only set if you choose “Accept analytics” in the cookie banner shown on your first visit. If you choose “Decline”, no analytics cookies are set and no analytics information is collected. We record your choice in your browser so we do not ask again.
You can change your choice at any time using the “Cookie settings” link at the foot of every page, or by clearing cookies and site data in your browser. Google also offers a browser add-on to opt out of Google Analytics on all websites, available at tools.google.com/dlpage/gaoptout.
We have set up Google Analytics so that the information is not used for advertising or to build advertising profiles, data sharing with other Google products is switched off, and analytics data is kept for no longer than 2 months. We do not send Google your name, email address or the content of messages sent through our contact form. Google handles the information under its own privacy policy, available at policies.google.com/privacy, and it may be processed outside Australia (see section 8).
Apart from analytics, this site sets no advertising or remarketing cookies and has no embedded social media feeds or share buttons. Its typefaces, images and other files are served from our own hosting. Our footer links to our LinkedIn page; following that link takes you to LinkedIn, whose own terms and privacy policy then apply.
11. How we hold and protect it
We hold personal information in electronic systems operated by us or by our service providers, and in paper records. We take reasonable steps to protect it from misuse, interference and loss, and from unauthorised access, modification or disclosure — including access controls, secure storage and staff obligations of confidence.
We keep enquiry correspondence for up to seven years as a business record. We destroy or de-identify personal information when we no longer need it for any purpose for which it may be used or disclosed, unless we are required to keep it.
12. Data breaches
If we suspect a data breach that is likely to result in serious harm, we will assess it promptly and, where the Notifiable Data Breaches scheme applies, notify affected individuals and the Office of the Australian Information Commissioner as the Privacy Act requires.
13. Accessing and correcting your information
You can ask us for access to the personal information we hold about you, and ask us to correct it if it is wrong. Contact us using the details in section 16. We will respond within a reasonable period, normally 30 days. We do not charge for making a request; we may charge a reasonable cost for giving access. If we refuse access or a correction we will tell you why in writing and explain how to complain.
14. Complaints
If you think we have mishandled your personal information, contact us first using the details in section 16 so we can investigate. We will acknowledge your complaint within five business days and respond within 30 days.
If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner: oaic.gov.au, 1300 363 992, GPO Box 5218, Sydney NSW 2001.
15. Changes to this policy
We may update this policy. The current version is always available at hyfibe.com.au/privacy.
16. Contact us
The Privacy Officer, HyFibe Technologies Pty Ltd
info@hyfibe.com.au
